Why Conform?

The Georgia State University community takes pride in its great students, faculty, staff and alumni. Hundreds of offices and departments on campus produce their own memos, letters, brochures, posters, invitations, fliers,booklets, catalogs, magazines and newsletters. Writers and editors around the campus have their own priorities and objectives.

But every publication or website Georgia State has one thing in common, no matter where it originates: They can only be effective if they reflect consistency and clarity in their messages.

These publications often have one more thing in common — the reader. Many of our audiences overlap. One reader may receive an Andrew Young School of Policy Studies newsletter, an invitation from the Office of Development, a brochure about the master of public management and policy and a letter from the dean of students — all in one week. Imagine the confusion if every publication treats the English language differently. It makes our readers wonder if we’re really all talking about the same place — Georgia State University.

It’s for the sake of our readers that we advocate using a clear, consistent, contemporary style of writing in non-academic documents, websites or publications originating from Georgia State University.